Title: Vice President, Buonasera Media Services, LLC
Education: University of South Carolina, Bachelor of Arts in Journalism and Mass Communications, May 2002.
»» Nov. 2013 to Present - Vice President, Buonasera Media Services, LLC
»» Jan. 2012-Nov. 2013 - Local Sales Manager, WACH FOX
»» April 2005-Dec. 2011 - Senior Account Executive/Mentor, WACH FOX
»» April 2002-March 2005 - Media Planner/Buyer, Chernoff Newman
Zach heads Digital Media (among other things) at Buonasera Media. Zach is happy to be back to his roots of account service and media planning. Zach’s experience on both sides of the fence has helped him to gain a thorough understanding of efficiencies in the industry and stay on top of trends among emerging media.The main goal of it all: move the needle and positive ROI. Zach lives in Lexington with his wife Kim and three children.
Examples of Zach’s accomplishments include:
»» Managed sales staff of 14 people. Grew local direct revenue on average 30% per year and digital revenue 50% on average/year.
»» In 2013 sales staff led company (24 stations) for new business development, client retention and digital growth.
»» Helped to develop dozens of community marketing campaigns that resulted in over $675,000 worth of annual donations back to worthy causes, including the SC Heart Gallery PSA Adoption Campaign and the Share Your Holiday Food Drive (the biggest food drive in SC).
»» 2010 Graduate of Richardson Sales Training and Jim Doyle Boot Camp.
»» PR Committee Member, Free Medical Clinic (2006-present).
»» Board Member, Media Club of Columbia (2007-2012) *still active member.
»» Member, Columbia Ad Club (2012-present).
»» USC Mentor Program (Fall 2013).
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buonasera media services, llc