Title: Vice President, Buonasera Media Services, LLC
Education: Master of Business Administration, International Business and Intensive Marketing, University of South Carolina Darla Moore School of Business
»» January 2020 to Present - Buonasera Media Services, LLC
»» July 2018 to December 2019- McClatchy
»» July 2004 to July 2018 – The State Media Company
With over fifteen years in digital and print media, our Vice-President Lauren Libet is a marketing and thought leader. She is deeply insightful and committed to overall campaign and client success. Her vast business experience, marketing prowess and digital acumen allows her to assess a situation from a true solutions standpoint, focusing on both intermediate and long-term performance indicators. Lauren is passionate about helping regional and local companies, businesses, and organizations successfully navigate the ever-changing digital marketing landscape. Lauren lives in Lexington with her husband Jared and two daughters.
Examples of Lauren’s accomplishments include:
»» Managed sales staff of 14 people. Grew local direct revenue on average 30% per year and digital revenue 50% on average/year.
»» In 2013 sales staff led company (24 stations) for new business development, client retention and digital growth.
»» Helped to develop dozens of community marketing campaigns that resulted in over $675,000 worth of annual donations back to worthy causes, including the SC Heart Gallery PSA Adoption Campaign and the Share Your Holiday Food Drive (the biggest food drive in SC).
»» Oversaw a team of 30 marketing consultants, sales directors, marketing personnel, media strategists, marketing concierges, digital account coordinators, graphic designers and client success strategists
»» Led teams in 7 markets across the Carolinas
»» Facilitated multi-disciplinary Design Thinking innovation boot camps across the country after certification from the Stanford d.school in Design Thinking methodology, focused on user-centered innovation and design
»» Generated $8 million in incremental revenue over 5 years by developing and launching white-label services for local and regional advertising agencies
»» Developed additional revenue streams by introducing new product lines to the company’s existing offerings, including Google, Advanced Audience Targeted Display, targeted email, and Facebook advertising
»» Past board member of American Advertising Federation-Columbia
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buonasera media services, llc