Title: Owner, Buonasera Media Services, LLC
Education: Bachelor of Arts, Journalism and Mass Communications, University of South Carolina
»» November 2006 to Present - Buonasera Media Services, LLC
»» February 1988 to Oct. 2006 - Chernoff/Silver Associates now Chernoff Newman
»» 1979 to 1988 – Media Planner - Buyer
Lots of ad agencies have media buyers. Some agencies have really good media buyers. But we have Teri Buonasera. She’s not only an outstanding, experienced buyer; she’s a true media strategist. And when it comes to negotiating, Teri gets what she wants and more. In fact, she’s developed and implemented more plans and places more advertising media than any other media director in the state of South Carolina.
Teri oversees all media planning and placement for Buonasera Media and routinely establishes new benchmarks for negotiating time, space and exposure – locally, regionally, nationally and internationally. Her ability to leverage paid media to gain free placement in print and broadcast is legendary and she has provided clients with free media worth millions of dollars on many occasions.
If it sounds like she’s tenacious, talented and tough, that sounds about right. But she’s also one of the friendliest, down-to-earth people you’ll ever work with. And when it comes to working for a cause she believes in, she’s constantly going above and beyond the call of duty.
Teri has more than 30 years of media planning and buying experience, having served as media director with several agencies. And, she clearly understands the day-to-day operations of electronic and print media and can secure their cooperation. That means she has established relationships with all levels of management, sales personnel and media vendors – from General Managers and General Sales Managers, to Public Service Directors, Promotions Directors and Online Media Managers.
Teri is a past president of the Columbia Advertising Federation and has served on the board of many organizations, including the Columbia Chamber Business Expo, and Lexington-Richland Alcohol and Drug Abuse Council. She is currently on the Board of Special Olympics of South Carolina.
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buonasera media services, llc