Title: President, Buonasera Media Services, LLC
Education:Bachelor of Business Administration, Finance, University of Houston
»»2007 to Present - President, Buonasera Media Services, LLC
»» General Manager then Vice President & General Manager of CableVantage, a division of The Liberty Corporation, now Raycom Media
»» General Manager, Rutter Communications Systems
»» Account Executive, Sales Manager then Regional Director at Cable Advertising Systems
Our President, Howard Buonasera, has more than 30 years’ experience in the advertising industry. His outstanding performance record is due to his ability to acquire the resources required to create and sustain productive relationships with co-workers and customers – both cable operators and advertising clients – throughout the Southeast and specifically in South Carolina.
Examples of Howard’s accomplishments include:
»» Established successful cable advertising sales operations in Texas , Alabama , California , Indiana , Maryland , North Carolina and South Carolina in spite of the fact that at the time it was an emerging industry when clients were not experienced and lacked confidence in the product. However, Howard was able to overcome those, as well as other operational challenges, from recruiting and training personnel to software and hardware issues.
»» Established the TotalReach office in Columbia and developed the staff into a formidable media sales operation that delivered desired results for the parent company, advertisers and employees.
»» As General Manager in 1994 and then Vice President and General Manager of CableVantage, he developed his division of The Liberty Corporation to one of the largest and most successful “Local Cable Advertising Sales Representative” firms in the country. At one time he represented more than 15 cable systems with nine sales offices and $25 million in annual revenue.
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buonasera media services, llc